ABOUT ONLY

Welcome to the world of an exclusive international fashion brand!

ONLY was established in 1995 as a part of the BESTSELLER group. From the beginning, the vision of ONLY was to dominate the fashion industry with amazing fits, affordable styles, and simply great denim. More than 25 years later, ONLY has turned into a complete Brand House and one of the leading denim brands in Europe. We have been on a fantastic journey, and today our Brand House offers a wide range of fashion items for women, men, and children. At ONLY, we have turned our know-how and in-depth experience into success within retail, wholesale and the evolving online market. Today, we are sold in more than 4,500 stores in 70 countries. Our online store is a one-stop shop for the latest fashion trends and outfits for every occasion. Our belief in fashion as a form of self-expression is evident in the wide range of styles we offer.

OUR SUB-BRANDS

JDY, formerly JAQUELINE DE YONG, is an international fashion brand offering the latest trends at affordable prices for fashion-conscious young women.

ONLY CARMAKOMA is an international fashion brand for curvy women in size 42-54. We create styles that accentuate all the benefits of the beautiful feminine, curvy silhouette to make you look stunning all day, every day.

ONLY MATERNITY never compromises on style! Enjoy your pregnancy in on-trend styles and must-have basics.

KIDS ONLY is a fashion brand for cool kids! Explore a world of must-have denim, cool street style and other fashion favourites.

ONLY PLAY gives you cool sports styles designed with great functional details - they are breathable and seamless, with functional pockets, reflective details and cool zippers for maximum function and comfort during your training.

ONLY & SONS is a young-minded and ambitious menswear brand established in 2013. The cornerstone of our brand is affordable fast fashion containing high-level quality items and grounded in the universe of denim.